BLDWN is a modern American fashion brand for men and women. We’re inspired by the incredible stories of American design and the collective group of American artists and creative minds that have shaped global culture.
We distill each season’s influences into an essential wardrobe: A progressive style of dressing rooted in the timeless qualities of the past, yet innovative enough to push things forward.
Great design should inspire conversation. What makes modern American design distinct is a particular blend of confidence and deviation, coupled with a strong sense of storytelling. Everything we create at BLDWN, from collections to experiences, is intended to spark dialogue and redefine what it means to be an American fashion brand.
For Spring 2019, we introduced a new streamlined brand mark in legendary American artist and type designer Frank Goudy’s Copperplate typeface. Our evolution from BALDWIN to BLDWN symbolizes our commitment to innovation and modernity.