AMERICAN is

A SHORT FILM SERIES BY BLDWN
As an American brand, we’re looking beyond the current political, cultural and social climate and asking ourselves what it means to be American. While there exists strong preconceived perceptions or associations for many, of what American means to them, we are challenging ourselves to explore what it means to be American through a different lens.

With that, we created “AMERICAN is”, a short film series that identifies a unique and diverse group of individuals, from all walks of life, who each answer the question, “American is _____”? The responses were as beautiful and inspiring as those we heard from.

We hope you enjoy what they shared.